What You Need To Know About Marquee Hire

Marquee Hire makes planning for outdoor events hassle-free but even then at times you end up spending more than you planned or the weather takes its toll and all the effort was wasted. So the key is to plan appropriately to avoid inconvenience at the last moment. Although these services provide you with all required material there are some things one should check before calling in Marquee services. Some of the things that may go wrong may include extra expenses, weather conditions, miscalculations regarding the size of the marquee and miscommunication between the client the and service provider.

If this is your first time with a marquee hire then you might find the process a little tedious and overwhelming because there are so many different marquees to select from and you might not be able to decide which one you want to go with. But there are tips you can use and hire the best marquee according to your needs. The first step is to work out the size of the marquee so that you do not end up with the one which cannot accommodate all the guests. Finalize the guest list first, make a few adjustments and add some buffer.

After you have decided upon the size you want, you should decide the type of marquee you require. The most practical type is the framed marquee. This does not have poles down the center but is supported by aluminum frames instead which makes it easier for people to move around. Plus a framed marquee is stronger than the other types and is perfect for harsh weather conditions like rain and wind. Budget or cost is one of the top concerns of many of the clients as it can cost around 35 to 40 pounds per person. This may be a little heavy on the pocket but there are some ways to deter the cost or work around the budget.


Herbs, for instance, can be very

One look at our home and it is obvious that we have a passion for greening the world. Green spaces can be city parks and boulevards, but also include community gardening plots, shade producing plantings near buildings and green roofs. One can even grow vines that will flower, produce food and shade sun-drenched zones like large windows, decks and patios, walkways and entrances. And let’s not to forget to mention the water gardens, vegetable gardens and green roofs as well.

When we bought our first home, a fixer upper, we turned that abused ex-rental to a little green cottage oasis filled with trees, shrubs, flowers and food-producing gardens. It was featured in a small local magazine and also the local paper at the time. That was 11 years ago. We have since done the same to our property here too, totally changing this home and property to the point that it is no longer recognizable to people who rented here a dozen years ago. It was a thrill to have our certified wildlife habitat, bee-friendly property featured in the I Love Creston magazine a few years ago.

If you do a search online, you’ll find we are so passionate about this that we’ve written countless articles, hosted many dozens of radio broadcasts on the subject, have been invited to do interviews sharing our advice and more. And through all of this, hoping that we have inspired others to green up their spaces too.

Plants do more for us than feed us and cool our homes. Perennial shrubs, plants and trees help mitigate climate change by absorbing pollutants like carbon dioxide and nitrous oxides – releasing clean oxygen into the air. They will also filter dust from busy roads and reduce soil erosion on farmlands. They reduce UV-B rays (which causes skin cancer) and keep our vehicles from being too hot in the summer. They protect the soil by preventing water erosion and compaction, reducing flooding and actually creating soil via their life cycles.

They will also help cool the air by releasing water vapor through their leaves, protecting plantings around them from dehydration. Plantings can muffle noise, reduce heating and cooling costs for our homes, and enhance the neighborhood. They attract pollinators and provide habitat for numerous kinds of wild critters from insects to birds.
Did you know that communities with a lot of trees and green spaces actually have less crime? Children are less obese in these areas too, because they are playing and participating in community group events outdoors. Plants also provide us with food on an annual basis, especially trees and perennials that produce fruit and nut harvests annually. Gardens can help create stronger neighborhoods, as we are more likely to connect and share abundant harvests.

Gift-giving for birthdays, anniversaries, special holidays really affect a limited budget. By sharing pre-made meals, natural products, flower bouquets or preserves (jams/jelly/syrup/wine/dried herbs) made from the garden, one can greatly reduce or even eliminate the costs incurred from gift-giving.

Here, we have noticed over and over again, people walking by in pairs, in family groups, by themselves – stopping to enjoy the experience of witnessing a busy bee, a floppy butterfly dancing on leaves, a happy bird twittering… the leaves turning and swaying in the breeze… the restful shade giving people and their dogs a respite from summer heat. Children squeal with joy at the sights and the elderly love to stop and chatter, sharing memories and telling us of other amazing gardens they’ve seen during their walks. Neighbors stop when passing by and reach out to comment or ask questions.

There are many benefits to even the smallest green space – a balcony garden, a front step potted area, a terraced wall garden… they all contribute to making the world a better place. Gardeners, though, benefit the most from their protected homes, reduced energy costs, improved land value and full freezers and cupboards every year from the foods they produce. Herbs, for instance, can be very expensive and can be stored frozen or dehydrated for over a year. Just a few pots on the front step can yield all the herbs you can use; if they are very happy, you’ll have some to share as well.



Why It’s Becoming So Important To Create a Memorable Branding

The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade them to keep buying more of your stuff. The most prevalent factors in achieving brand loyalty have always revolved around the simple things such as price, location, customer service and quality. However, the platform in which individual brands look to achieve results has changed dramatically in recent years.

The explosion of online shopping – giving the consumer access to a worldwide marketplace, along with rapidly advancing technology… allows the buyer to ‘experience’ a product in a virtual capacity. This means that the above factors of price etc. may no longer enough to demand strong brand loyalty. Now it’s all about connectivity, familiarity and making life easy for the customer.

Companies are competing in a far more complex marketplace these days and need to be much smarter in their marketing strategies. It is no longer even just about brand identity, awareness and loyalty. Businesses need to build ‘brand affinity’ through ‘brand experience’.

Brand experience relies, not just on visual prompts but by encompassing all sensations and feelings; by generating behavioural responses evoked by brand-related stimuli. A brand needs to create an authentic and memorable ‘experience’. It needs to promote an emotional response in its audience – through strong design, concise brand identity and direct and focussed communications.

An effective brand experience will create valuable interactions between the brand and/or products and services and the user.

meaningful experience will increase an individual’s brand affinity.

successful brand experience will deliver on a brand’s promise by proving the benefits of a product or service to a particular individual.

To create a meaningful connection between brand and consumer, business owners and brand marketers need to think outside the box. It’s no longer just about advertising. TV, print, media and on-line strategies are certainly still relevant as part of the whole marketing plan but people want to also ‘experience’ a brand in-situ. They want personalised and immersive brand experiences.

Successful consumer engagement begins with innovation. A well-designed, sensory experience targeted to the right audience in the right environment will appeal to a whole new group of consumers. It will also build relationships, create devotees and ultimately drive sales. The quality of the experience itself will determine the amount of engagement or brand affinity it produces.

Events, experiential activations, in-store promotions, trade shows, virtual and augmented reality, creative pop-ups, installations and the like which offer up the opportunity for meaningful interactions between brand and consumer should be paramount in a business’s marketing agenda. The more creative, interactive and immersive the experience for the user, the more an individual will engage with and remember a brand.

Now, more than ever, marketers need to look for new, creative and sophisticated approaches. A brand needs to focus on engagement to differentiate and stand out from the rest. Importantly, it also needs to deliver on its promise. Audiences are far more discriminating these days and they are quick to let anyone and everyone know if they feel a brand doesn’t stand up, they will soon take their custom elsewhere (… and very likely that of their friends and family too through word of mouth).


Tales From the Online Marketing

Tales from the Online Marketing Crypt – Vol. 9

Your Website May Be Under-Performing Because It’s Underpaid

During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so.

Heck, I could have written that post myself!

And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”

Ah yes, the money objection is a big one. And a valid one too! So valid that it’s something every parent has said to us when we were kids, right?

I remember one summer I desperately wanted to get a pair of those beautiful black riding boots, the kind you see on equestrian shows on TV.

Of course, I had no idea how much they cost, but I knew I had to have them so I could fit in with the “in” crowd in school. I mean, this was important stuff!

My Mom and I went to the local Co-op to find my precious boots and once my Mom saw the price tag, I got the sage wisdom that I’m sure we’ve all heard:

“Money doesn’t grow on trees.”

So, she bought a cheap pair of fake rubber boots. And sure enough, the black dye rubbed off soon after, showing just how cheap they were. They were completely useless in achieving my desired outcome of becoming a member of the esteemed “in” crowd at school.

As a result of hearing that age-old wisdom many times after the devastating boot debacle, I became quite miserly as an adult myself. I’m quite positive my kids have heard that same chant numerous times. (Sorry kids!)

It wasn’t until I married my first husband that I realized there was another way of looking at cheap.

One of our first major purchases was the new and exciting, albeit now extinct, VCR (that’s a Video Tape Recorder for you young’uns). I remember heading to the electronics department in our local Gosling’s store in downtown Abbotsford.

We were overwhelmed with all the choices. Different brands and varying price tags as well.



How to Get the Latest News on This Condition

Being someone interested in the latest prostate cancer news, it’s very easy to get all the information you need. Yes, I know you watch all the popular health channels and read all the important health newspapers, magazines and journals, but there’s a very simple and highly effective way to keep abreast of the most important prostate cancer related news today. This article looks closely at this source and shows you exactly how to get all the latest information you need pertaining to this condition.

Have you ever heard of Google Alert? This is a special service by the almighty search engine company –, where you can register with your email address to be sent the latest information about ANY topic/subject of your choice. Simple insert the topic/subject/name/information/etc that you will like to receive the latest news/information on and you are set to go.

Many people now use Google Alert to keep abreast of the “latest” information on practically any topic they are interested in. Some even use it to keep abreast of what is said about certain people, places, and even events.

The way Google Alert works, as the name implies, is to “alert” you with the latest information around what you have opted to receive information on. The service will instantly email you with links to the latest information when it finds it. You simply click through to where the information is and read it. Lots of times it could be a news item; other times it would be a blog post or just new information on a website.

So, when it comes to prostate cancer, you can set up a Google Alert for the terms such as “prostate cancer cure”, “prostate cancer latest treatment”, “prostate-cancer latest medication”, etc. As soon as anything new is said about the terms, Google Alert would email you with the links to check them out. Try it out and you will be thrilled with the latest prostate cancer news you will be receiving each and every day, sometimes in minutes or hours each day!

That’s the beauty of the Internet. With this feature you don’t have to waste time, energy and money subscribing to physical newspapers, magazines or journals on the subject. And with the ease of accessing the Internet, it’s now far easier and much more convenient to get what you need right from the comfort of your home or office.


Staying on Top of the Market With the Forex Latest News

Any successful investor will be able to tell you that knowledge is power. Knowing what is going on in the world is the number one way for any type of investor to stay ahead of the game. This is true whether you are in the stock market, real estate or any other type of investment but even more accurate in regards to currency trading. Knowing the forex latest news is the only way to be a successful currency trader. The foreign exchange markets are completely dependent on news around the world and the best investors are the ones that have that news at their fingertips.

How does a beginner know how to keep up with the forex latest news? The simplest of answers is to subscribe to news feeds that are regularly updated with information relevant to currency trading. There are many of these types of feeds available but be mindful that you need to know who is dispersing the information. Make sure it is coming from a reputable source and not some guy sitting in his basement. It is also vital for a person to be getting the most up to date information since these markets shift quickly and a person doesn’t want to be left behind.

There are plenty of other sources of global news that affect these markets that a new investor needs to understand. Forex latest news trading is based on immediate spikes in the market following some type of press release. This requires a fast news feed and the understanding of how to make a quick investment before the market moves. This is probably a little too advanced for a beginner but knowing how it affects the market is vitally important.

If you are a new investor, remember that the more up to date you are with information, the better investor you are going to be. Most people have heard the statement that the early bird catches the worm. In currency trading, remember that the early bird is the investor that is staying current with the forex latest news and knows how to move on it when the time comes.

Also pay close attention below…

Starting off with FOREX trading can be a hassle. However, if you are looking for quick profits there are a couple of software programs that trade on autopilot for you and all you have to do is press one button and see the profits rolling in.


Jewelry Boxes – From Past to Present

Jewelry boxes have been around for thousands of years, in fact the date of its origin is unclear, but they may have been called something quite the opposite of what one might expect from the 17th century, such as feminine Work Boxes. Examples of these work boxes do exist from the 17th century, but they served a completely different purpose from the jewelry boxes of today.

These 17th century work boxes were usually fitted with a divider making up many small compartments for needles, reels of silk and cotton, and other necessities for stitchery and would be covered with silk and adorned with beads and embroidery. Work boxes are ordinarily portable, but at times they became affixed to the top of a stationary table.

In the 18th century you would not find a lady without her work box. In the second half of the 18th century enormous steps were taken to make these work boxes dainty and elegant.

A jewelry box of old, also known as a casket, is a receptacle for trinkets, not only for jewels. It may take on a very modest form, covered in leather and lined with satin, or it may reach the monumental proportions of the jewelry cabinets which were made for the very wealthy.

Today jewelry boxes are a far cry from jewelry boxes of yesteryear. They are made from various materials such as wood, exotic woods, leather, precious metals, crystal, glass and plastic to name a few. Modern day jewelry boxes come in many shapes, sizes and styles, including individual collections of jewelry boxes that range from jewelry armories, to jewelry chests, to the overnight travel case, to the jewelry folder that simply slips into your purse.


Latest Metrics for Small Business

Let’s face it – SEO is not easy for any business. It becomes even more complicated when you’ve limited money, time and resources. According to the latest Cluth Survey “More than 36% of small businesses have already an SEO strategy and rest 23% are planning to develop one.”

In order to maintain and develop a long-term SEO strategy, it is important for small business owners to understand the best way to measure their SEO success. As a small business owner if you are looking for ways if your SEO strategy is working, then here are the three SEO success metrics that can be helpful.


  1. Traffic Retention

  2. Backlink quality

  3. Conversion rate

Let’s have a look below how these three metrics can help you measuring SEO success.



  • Traffic Retention for measuring quality search audiences

Every business wants to draw the attention of quality traffic to their website. Here Google Analytics play a crucial role. It is one of the effective measures to know what type of audience you want to target and what type of audience is visiting your website. There are two metrics in particular that can help small business owners to decide the quality of your search traffic. These are – Scroll depth and Bounce Rate.



  • While Scroll depth determines how far your visitors scroll down specific web pages. If they scroll down the entire page, it means your audience is keen to read the topic.

  • Bounce Rate refers to those searchers who visited a single page of your website but then left your site without browsing other pages.

  • Backlink Quality defines the impact of Inbound Links

The quality of a backlink is measured by the total number of links from sites with high Domain Authority. To know the quality of the backlinks used in your site, you need to make sure that these are relevant and endorsed from new domains that can have more impact.


Although you can’t control all links coming to your website, you can target the quality of those links via outreach to guest posting. Make sure your targets should include websites that offer domain authority, a new audience, and website relevancy.

3. Conversion Rate Offers Insight about SEO strategy Effectiveness

Conversion rates play a major role to measure small business performance metrics.

It enables you to know how well you are achieving SEO goals, along with the scope of success.

SEO success largely depends on generating many leads as possible. The conversion rate is the total number of website visitors who are becoming your potential clients. By tracking this, small businesses can easily measure the impact of their SEO on their revenue.

Wrapping the post


Strange Stuff/What Is Life?

Life is the ultimate business transaction when you really think about it. When we do consciously think and ponder, it is all a combination of thinking, action, then branding what it all is and then selling it to ourselves and others. A big combination of paying and benefitting happen here also. It is business in a giant and realistic sense from the top (God and the universe) down to us (the people, beings, and the rest of it). Sure, I could make it more complicated and “unrealistic”. Indeed, though, what would be the point? I mean psychologists, professional therapists and all of the medical doctors made it arcane and complicated seeming enough with all the terminology alone.

So, I am here to answer a simple question like “what is life?” and talk about the stuff of life in the only way I know how, and that is simply, reasonably and realistically without puffing myself up too much, and screaming throughout the paragraphs “Eureka, this is it, and this ties things up” without causing more fearful and complex questions to arise about what I am saying about the simple fact that life is the ultimate business transaction there is in reality, and everything else is just silly theory that should be ignored other than the business of life itself, right down to “being great”. In short, I am saying live life the best you can, and disregard envy and what others have in it, and live your life like an honest business that needs your greatest attention to its details in reality.

As I write, I remember my Dad’s variation on the Cassius Clay/Muhammad Ali poem about flying like a butterfly and stinging like a bee, and it went like this:


“Fly like a butterfly
Sting like a bee 

I do not play!”


Instead of:



“Fly like a butterfly
Sting like a bee 

Rumble, young man rumble!”


Sure, my Dad Joseph Clayton looked physically like Cassius Clay/Muhammad Ali, but that is not the point of this anecdote in this article. The word “rumble” was an alternate term to the word “bumble”, so my Dad changed it to emphasize the stinging part that does not play, that is the point I am making and he was making, you cannot “bumble” and play and make it, you have to sting, genuinely do your thing and make it. That is the business.


How Can You Brand Yourself?

Personal branding is important for any business owner or person who wants to promote their business, products or services. When the public views you as an expert, they are likely to trust you more and want to hear more about what you are saying about a variety of topics. They will buy from you more readily because they trust you as an expert.

Become an Author

Publishing a book as an author can open many doors, especially if the book is well received. Today it’s easier than ever to add “author” to your list of accomplishments due to Kindle Direct Publishing. Don’t allow anyone to tell you that it won’t work and it’s not a good way to become an expert. It does, and it is.

Become a Speaker

If you have a lot of knowledge about a particular topic, consider adding public speaking to your resume. Speaking to groups of people has long been established to advance expertise, and nothing has changed. After all, the audience members will automatically assume you know what you are talking about or you wouldn’t be talking.

Create an eCourse

Teaching what you know to others is a clear sign that you’ve mastered something enough to demonstrate and teach it to others. You can put courses on your own website, deliver them through email, or put them on a third party site like

Blog Regularly

Don’t stop using your blog as a method to get your words out to your audience just because you move up in the world. Keep blogging at least weekly, but perhaps create longer content that is more authoritative in nature, providing a lot of in-depth information to your viewers.

Become a Regular Guest

You can be interviewed on radio, in print, and online by making yourself available. Contact your local press and let them know that if they do stories on your niche, you are available to speak to them. They are good people but busy, so they’ll be more likely to use someone who’s offered than to chase down those who haven’t.